The Settled Stay

The Settled Stay is a concierge hospitality brand in Saugatuck, Michigan, offering hosted stays, personalized experiences, and boutique events designed to make every moment feel tailored and effortless. For this project, the focus was on translating that vision into a cohesive visual identity and web experience that feels warm, intentional, and detail-driven—from the flagship Dragonfly property to the way services like curated amenities and boutique events are presented. The design system emphasizes comfort, connection, and thoughtful detail, helping the brand communicate a sense of being genuinely hosted rather than simply accommodated.