ELEVATE CAMPAIGN
The ELEVATE campaign at Davenport University was a comprehensive advancement and fundraising initiative designed to increase access to transformative, career-focused education. As art director and lead designer, I developed the campaign name and visual identity, set the overall art direction, and executed key creative in close collaboration with the Director of Communications and the Executive Vice President of Alumni and Advancement.
Campaign Photography
Students were positioned as the face of the campaign—empowered, aspirational, and inviting donors to participate in something larger than themselves. The visual approach for the campaign photography centered on a seamless infinity wall, with lighting, composition, and framing designed to align closely with the campaign’s video interviews.
Color & Mood
The imagery leveraged one of Davenport’s strongest brand assets: the signature Davenport red as the dominant field in each portrait. To balance its intensity, a softened teal blue was introduced into the shadows, creating a rich, dimensional palette that felt bold yet approachable and reinforced the campaign’s elevated, future-focused tone.
Case for Support Booklet
This ELEVATE Case for Support booklet is a long-form campaign piece that translates Davenport University’s Vision 2025 and comprehensive fundraising priorities into a clear, visually driven narrative. The design uses bold brand color, typography, and structured layouts to organize complex information into an accessible, donor-friendly reading experience, with a photography style and visual system that extends across campaign touchpoints such as email, social media, and web to create cohesive recognition.
Social Media
Social content for the ELEVATE campaign extended the visual system into short-form stories, using bold brand color, student-focused photography, and concise messaging to drive donor awareness and engagement across platforms.
Web and Email Banners
Web and email banners used bold campaign typography and student imagery to quickly reinforce the ELEVATE message and drive giving.
